THE ROLE OF POLITICAL PARTIES IN POLITICAL MOBILIZATION: A CASE STUDY OF THE PEOPLE’S DEMOCRATIC PARTY (PDP) IN BIDA EMIRATE OF NIGER STATE, 2011-2015

THE ROLE OF POLITICAL PARTIES IN POLITICAL MOBILIZATION: A CASE STUDY OF THE PEOPLE’S DEMOCRATIC PARTY (PDP) IN BIDA EMIRATE OF NIGER STATE, 2011-2015

Abstract

This study assessed the role as well as the strategies of political mobilization employed by the Peoples‟ Democratic Party (PDP) which accounted for its electoral victories in Bida Emirate in Niger state between 2011 and 2015. The study was carried out to generate requisite empirical data on the nexus between political mobilization by the PDP and how it influenced political participation of citizens at that level which led to its electoral victory ward as well as local government levels in the study area within the period under review. In doing this, the Structural functionalist theory was suitably adopted as a framework for analysis in the study. The study utilized both secondary and secondary sources of data to generate requisite data needed for the study. For the primary data, the study employed the administration of structured questionnaires to target respondents as well as personal in-depth interview of party officials, while secondary sources of data was generated from existing literature related to the subject matter of the topic. The data generated from primary and secondary sources were analyzed using qualitative method of analysis. The study revealed that PDP was effective in the mobilization of prospective voters in Bida Emirate using the instrumentality of rallies, town hall discussions, distribution of leaflets, magazines, radio jingles and television advertorials, use of town criers as well financial inducement of voters on election days etc. Based on these findings, the study recommends that the PDP should also utilize non-election periods to drive political mobilization of the electorate in order to avoid the „last minute rush‟ which usually characterize PDP‟s political campaign mobilization efforts in the run-up to elections in the study area; the study also recommends the maximal use of internet blogs and social media platforms such as Facebook, Twitter, Whatsapp, YouTube etc. to mobilize prospective electorate in support of the part to complement the traditional instruments of mobilization presently employed by the party such as television advertorials, radio jingles etc. more so, extensive house-to-house visitation and mobilization tours should be carried out by PDP officials and supporters to enhance their reach and to create more political friends from every household in the study area.

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